BackTable / Innovation / Podcast / Episode #14
From Idea to Exit: the Brightwater Medical Story
with Dr. Bob Smouse
Interventional radiologist and entrepreneur Bob Smouse joins us to discuss his journey through the development of the ConvertX nephroureteral and biliary stent system and Merit Medical Systems, Inc.'s recent acquisition of his company.
BackTable, LLC (Producer). (2021, December 31). Ep. 14 – From Idea to Exit: the Brightwater Medical Story [Audio podcast]. Retrieved from https://www.backtable.com
Dr. Bob Smouse
Dr. Bob Smouse is an Interventional Radiologist turned serial entrepreneur. He is currently the president and director at Respiratory Motion, Inc.
Dr. Bryan Hartley
Dr. Bryan Hartley is a practicing radiologist, host of the BackTable Innovation series, and co-founder of Pulmera in Palo Alto, CA.
In this episode, interventional radiologist and entrepreneur Dr. Bob Smouse joins our host Dr. Bryan Hartley to discuss his journey through the development of the ConvertX stent and the recent acquisition of his company, BrightWater Medical.
Dr. Smouse starts by describing his path from private practice physician, to key opinion leader, to company advisor, and finally to entrepreneur. While incubating several product ideas, he emphasizes the importance of conducting 360 degree evaluations to identify market opportunities and competitors. Dr. Smouse talks about market research strategies, which include population research and physician interest surveys. He also recounts the process of obtaining intellectual property rights and regulatory approval for the ConvertX nephroureteral and biliary stent system.
When building his leadership team, Dr. Smouse recommends bringing on an experienced CEO once the company has reached a growth stage. He recognizes the benefits of using equity as a tool to incentivize early employees.
In the second part of our interview, Dr. Smouse discusses the importance of selling a vision to investors and strategics. He advises entrepreneurs to overestimate the time and capital required for each step of product development, in order to address unexpected challenges. Finally, he highlights the need to develop a sales model with a revenue ramp that shows investors how customers will be acquired and retained.
ConvertX Stent: https://www.merit.com/peripheral-intervention/drainage/intervention/resolve-convertx-nephroureteral-stent-system/
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