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BackTable / Innovation / Podcast / Episode #18

From Founder & CEO of Dr. Noze Best to Brussel Sprout Farming

with Dr. Steven Goudy

In this episode Dr. Eric Gantwerker talks with Dr. Steve Goudy about the importance of finding and thoroughly researching pain points for patients and their families, to then drive innovative solutions.

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From Founder & CEO of Dr. Noze Best to Brussel Sprout Farming with Dr. Steven Goudy on the BackTable Innovation Podcast)
Ep 18 From Founder & CEO of Dr. Noze Best to Brussel Sprout Farming with Dr. Steven Goudy
00:00 / 01:04

BackTable, LLC (Producer). (2022, February 25). Ep. 18 – From Founder & CEO of Dr. Noze Best to Brussel Sprout Farming [Audio podcast]. Retrieved from https://www.backtable.com

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Podcast Contributors

Dr. Steven Goudy discusses From Founder & CEO of Dr. Noze Best to Brussel Sprout Farming on the BackTable 18 Podcast

Dr. Steven Goudy

Dr. Steven Goudy is the Director of Pediatric Otolaryngology and Professor at Emory University. He is also the CEO and Founder Dr. Nozebest.

Dr. Eric Gantwerker discusses From Founder & CEO of Dr. Noze Best to Brussel Sprout Farming on the BackTable 18 Podcast

Dr. Eric Gantwerker

Eric Gantwerker is a Pediatric Otolaryngologist at Cohen Children's Hospital at Northwell Health/Hofstra, Associate Professor of Otolaryngology at Zucker School of Medicine at Hofstra/Northwell, and Vice President, Medical Director at Level Ex.

Show Notes

In this episode, pediatric otolaryngologist Dr. Steve Goudy and our host Dr. Eric Gantwerker discuss Dr. Goudy’s journey of creating Dr. Noze Best, a direct to consumer pediatric nasal suction device. Dr. Goudy recounts his motivation behind developing this device - years of seeing his patients and his own children suffer from nasal congestion, without any sophisticated way to find relief.

The doctors speak about innovating while employed by academic institutions. This presents both opportunities, in terms of having access to resources and diverse expertise, but also challenges when dealing with intellectual property rights and negotiating tech transfers.
Dr. Goudy explains the steps that he took to obtain a tech transfer from his institution.

Dr. Goudy offers specific advice on building a direct to consumer product. He recommends conducting focus groups throughout the product development process in order to capture consumers’ feedback and adjust the product accordingly. Also, he tells entrepreneurs to collaborate with engineers to ensure that the product actually meets consumers’ needs and offers significantly more benefit than other alternatives on the market. Finally, he emphasizes the importance of choosing a manufacturing site that can produce the units efficiently.

At the end of this episode, the doctors comment on the larger world of physician-entrepreneurs, noting that this hybrid career path has become increasingly common. They discuss things that physicians should take into consideration when deciding whether or not to pursue an MBA and ways to juggle different career and entrepreneurial pursuits.

Resources

Dr. Noze Best:
drnozebest.com

Kauffman FastTrac:
https://www.fasttrac.org/

Disclaimer: The Materials available on BackTable.com are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.

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