Patient Preparation Made Easy: The Wellprept Story

First, Dr. Canes explains his motivation for starting WellPrept. Because he was always interested in entrepreneurship, he primed himself to look for problems in healthcare. One big problem he noticed that he and his colleagues were experiencing was burnout from explaining the same procedures over and over again to his urology patients. He found himself going through the motions, feeling disconnected from his patients, and not being able to have deeper conversations about their care. This realization motivated him to start sending basic information about procedures and conditions to his patients before their clinic visits. After initial success within his own practice, he decided to create WellPrept, a central hub for patient information from resources curated by individual physicians. Individual physicians or whole departments can pay for a subscription and share information with their own patients. Since its inception, WellPrept has encouraged physicians at a variety of institutions to create their own web pages with trusted content for their patients; some doctors have even created their own videos to explain procedures to patients.

Next, Dr. Canes speaks about the future direction of WellPrept. Although it is growing in popularity within the urologic community, he wants to expand WellPrept to other fields of medicine as well. He is also working on developing a shared library, or packages of crowdfunded patient education that every physician can share with their patients. Additionally, he is working with special societies and other databases to share more already published content through WellPrept, which he views as an effective delivery system.

He also discusses the adversities he has faced, such as reluctance from some colleagues. However, he has found a great start up community via social media platforms like Twitter and mentorship from venture capitalists and other entrepreneurs. Finally, Dr. Canes shares tips for work-life as a physician-entrepreneur.