BackTable / VI / Podcast / Episode #367
How TV & Radio Still Work to Market Your Practice
with Dr. Aaron Kovaleski
In this episode, host Dr. Aaron Fritts interviews Dr. Aaron Kovaleski on good old-fashioned TV and radio marketing. Aaron is an interventional radiologist and founder of Endovascular Consultants of Colorado, who has found success in using tried and true methods of advertising to grow his practice.
BackTable, LLC (Producer). (2023, September 22). Ep. 367 – How TV & Radio Still Work to Market Your Practice [Audio podcast]. Retrieved from https://www.backtable.com
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Dr. Aaron Kovaleski
Dr. Aaron Kovaleski is an interventional radiologist and the president of Endovascular Consultants of Colorado.
Dr. Aaron Fritts
Dr. Aaron Fritts is a Co-Founder of BackTable and a practicing interventional radiologist in Dallas, Texas.
We begin with Aaron’s initial dive into marketing, tips that he learned, and surprising discoveries during this endeavor. He discusses differences between TV and radio advertising and ideal promotions to run through each medium. He also notes the importance of supplementing these strategies with a physical presence.
Aaron also shares advice for building a marketing budget. He breaks down categories and percentage of funds invested towards his OBL’s TV and radio outreach. Aaron then speaks on how his practice measures the success of their efforts through analytics provided to them by TV and radio stations and CRM technology. We also discuss the time investment and step-by-step approaches for newer OBLs that are new to marketing outreach.
We conclude this episode with future directions for marketing and a shoutout for next year’s Outpatient Endovascular and Interventional Society (OEIS) Annual Meeting in Las Vegas (April 25th-27th, 2024), which will have a dedicated session on marketing and practice building led by Aaron.
Outpatient Endovascular and Interventional Society (OEIS) Annual 2024 Meeting:
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