Episode # 83 • 08 Nov 2024
New Approaches to Patient Acquisition & Marketing
Are you searching for a more effective and streamlined way to market your specialty practice? In this episode of BackTable Innovation, Dr. Reza Rajebi shares his thoughts on new frontiers in healthcare marketing and his innovative venture, Doctorize.
Timestamps
00:00 - Introduction
02:13 - Starting an Entrepreneurial Journey
06:50 - Challenges in Healthcare Marketing
10:51 - The Concept of Doctorize
23:50 - Increasing Physician Involvement
35:59 - Marketing to Patients
42:41 - Support from Physicians and Societies
44:12 - Balancing Entrepreneurship with Clinical Practice
47:41 - Welcoming Discomfort
Resources
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More about this episode
Doctorize is a digital platform designed to help specialists market their practices and directly connect with patients. Dr. Rajebi shares his journey from academic to private practice, the challenges he faced in marketing to physicians and patients, and how Doctorize aims to solve these issues by providing digital tools. He emphasizes the importance of educational content, AI-powered data analysis, and a growing professional network. Dr. Rajebi also discusses the role of team support and how Doctorize aims to expand by engaging primary care providers and leveraging social media.
The Materials available on BackTable are provided for informational and educational purposes only and are not a substitute for the independent professional judgment of a qualified healthcare professional in diagnosing or treating patients. Any opinions, statements, or views expressed are those of the individual contributors and do not necessarily reflect those of the publisher, platform, or any affiliated organization.