PRIVACY POLICY
Last updated January 19, 2026

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This privacy notice for BackTable, Inc. (“we,” “us,” or “our”) describes how and why we may collect, store, use, and/or share (“process”) your information when you use our services (“Services”), including when you:

• Visit https://www.backtable.com or other websites that link to this notice

• Download or use our mobile applications (BackTable, BackTable+)

• Engage with us in related activities, including communications, marketing, or events

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If you do not agree with this Privacy Policy, please do not use our Services. Questions may be directed to [email protected].

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SUMMARY OF KEY POINTS

 

What personal information do we process?

 

 We process personal information depending on how you interact with our Services, the choices you make, and the features you use.

 

Do we process sensitive personal information?

 

No. We do not process sensitive personal information as defined under applicable privacy laws.

 

Do we collect or share information with third parties?

Yes. We may share information with service providers, business partners, and healthcare industry networks, including the IQVIA Healthcare Communications Network, as described below.

 

What are your rights?

Depending on your location, you may have rights to access, correct, delete, or limit the processing of your personal information.

 

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TABLE OF CONTENTS

 

1. What Information Do We Collect?

2. How Do We Process Your Information?

3. What Legal Bases Do We Rely On?

4. When and With Whom Do We Share Personal Information?

5. IQVIA Healthcare Communications Network (HCN) Participation

6. Third-Party Websites

7. Cookies and Tracking Technologies

8. Social Logins

9. Data Retention

10. Data Security

11. Information From Minors

12. Privacy Rights (Global)

13. Do-Not-Track Signals

14. U.S. State Privacy Rights

15. Updates to This Policy

16. Contact Information

17. Reviewing, Updating, or Deleting Your Data

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1. WHAT INFORMATION DO WE COLLECT?

 

Personal Information You Provide

 

We collect personal information you voluntarily provide when you register, create an account, contact us, or otherwise interact with the Services.

 

This may include:

• Name

• Email address

• Publicly available professional identifiers (such as National Provider Identifier)

• Professionally relevant information (e.g., specialty, practice affiliation)

 

We do not collect sensitive personal information such as personal health data, financial account numbers, government-issued identification numbers, or biometric data.

 

Information Automatically Collected

 

When you use the Services, we may automatically collect:

• IP address

• Device and browser characteristics

• Operating system

• Usage and interaction data

• Approximate location derived from IP address

 

This information supports security, analytics, and platform functionality.

 

2. HOW DO WE PROCESS YOUR INFORMATION?

 

We process personal information to:

• Provide, operate, and improve the Services

• Authenticate and manage user accounts

• Deliver medically relevant business communications

• Communicate with you

• Ensure security and prevent fraud

• Comply with legal obligations

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3. WHAT LEGAL BASES DO WE RELY ON?

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Where required by law, we rely on:

• Consent

• Performance of a contract

• Compliance with legal obligations

• Legitimate interests, such as platform security and improvement

 

Additional jurisdiction-specific details are provided in Section 14.

 

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4. WHEN AND WITH WHOM DO WE SHARE PERSONAL INFORMATION?

 

We may share personal information with:

• Service providers and vendors performing services on our behalf

• Business partners, where relevant to the Services

• Healthcare industry networks, including IQVIA Inc. and other members of the IQVIA Healthcare Communications Network (HCN), where applicable

• Successors or acquirers in corporate transactions

 

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5. IQVIA HEALTHCARE COMMUNICATIONS NETWORK (HCN) PARTICIPATION

 

This website is a member of the IQVIA Healthcare Communications Network (“HCN”). HCN is owned and managed by IQVIA Inc. (“IQVIA”) and is designed to enable IQVIA and HCN members to provide medically relevant business communications to authenticated U.S.-based healthcare professionals.

 

If you are a U.S.-based healthcare professional, your registration on this website includes registration with HCN. As a result, your contact and professionally relevant information may be disclosed to IQVIA and other HCN members for purposes described in the HCN Privacy Policy, available at: https://HCN.health/privacy-policy/

 

The HCN Privacy Policy explains how information is collected, used, shared, and managed, including how to opt out of participation in HCN.

To the extent this Privacy Policy conflicts with the HCN Privacy Policy regarding HCN’s use of information, the HCN Privacy Policy will govern.

 

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6. THIRD-PARTY WEBSITES

 

Our Services may link to third-party websites or services. We are not responsible for their privacy practices.

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7. COOKIES AND TRACKING TECHNOLOGIES

 

We use cookies and similar tracking technologies to support core functionality, security, analytics, and communications related to the Services.

Some of these technologies are provided by healthcare industry partners, including IQVIA, and may be used to support professionally relevant communications, authentication, measurement, and reporting for healthcare professionals, including in connection with participation in the IQVIA Healthcare Communications Network.
 

You may control cookies through your browser settings. Additional details are available in our Cookie Notice.

 

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8. SOCIAL LOGINS

 

If you choose to register or sign in using a third-party account, we may receive profile information such as your name and email address. We use this information only for purposes described in this Policy.

 

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9. DATA RETENTION

 

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to operate, maintain, analyze, and improve the Services, comply with legal obligations, resolve disputes, and enforce our agreements. In some cases, this may result in retaining information for extended periods, including after account termination, where there is a legitimate business or legal purpose to do so.

 

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10. DATA SECURITY

 

We maintain reasonable technical and organizational safeguards. However, no system can be guaranteed to be completely secure.

 

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11. INFORMATION FROM MINORS

 

We do not knowingly collect or solicit information from individuals under 18 years of age.

 

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12. PRIVACY RIGHTS (GLOBAL)

 

Depending on your location, you may have the right to:

• Access your personal information

• Correct inaccuracies

• Request deletion

• Restrict or object to processing

• Withdraw consent

 

Requests may be submitted to [email protected].

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13. DO-NOT-TRACK SIGNALS

 

We do not currently respond to browser Do-Not-Track signals due to the absence of an industry standard.

 

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14. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

 

Categories of Personal Information Collected (Past 12 Months)

 

Identifiers
Examples: Name, email, IP address
Collected: YES

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Professional Information
Examples: Specialty, professional affiliation, NPI
Collected: YES

 

Internet Activity
Examples: Usage, device data
Collected: YES

 

Approximate Geolocation
Examples: IP-derived location
Collected: YES

 

Sensitive Personal Information
Examples: SSN, financial, biometric, precise location
Collected: NO

 

Sources of Personal Information

• Directly from you

• Automatically through use of the Services

• From third-party partners, including IQVIA HCN, where applicable

 

Purposes of Use

• Service delivery and improvement

• Authentication of healthcare professionals

• Medically relevant communications

• Security and compliance

 

Sharing and Opt-Out Rights

 

Certain disclosures may be considered “sharing” under applicable state laws. Information shared through the IQVIA Healthcare Communications Network is governed by the HCN Privacy Policy with respect to IQVIA’s use.

 

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15. UPDATES TO THIS POLICY

 

We may update this Policy periodically. Changes will be reflected by the “Last updated” date.

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16. CONTACT INFORMATION

 

BackTable, Inc.
1918 Olive Street
Dallas, TX 75201
United States
[email protected]

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17. REVIEWING, UPDATING, OR DELETING YOUR DATA

 

You may submit a request to access, correct, or delete your personal information by contacting [email protected].