Episode # 92 • 01 Jul 2025
Healthcare Content Creation: Human vs AI in a Digital Era
with Scott Becker, Dr. Aaron Fritts
As AI reshapes healthcare media and cybersecurity threats loom larger, how can industry leaders balance innovation with authenticity? In this episode of Backtable Industry, host Dr. Aaron Fritts welcomes back Scott Becker, founder of Becker’s Healthcare.
Timestamps
00:00 - Introduction
03:02 - Growth and Evolution of Becker’s Healthcare
05:43 - The Role of AI in Healthcare Media
16:42 - Building and Maintaining Audience Connectivity
30:59 - Balancing Content and Connectivity
36:19 - Innovative Newcomers in Healthcare Media
40:16 - Final Thoughts and Future Directions
Resources
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More about this episode
They discuss the evolution of Becker’s Healthcare over the past two years, particularly focusing on the balance between digital innovation and in-person events. Scott delves into the complexities of using AI in content creation, the significance of human connectivity in journalism, and the growing challenges of cybersecurity in healthcare media. They also explore innovative newcomers in the healthcare media space and the importance of staying true to core competencies while embracing new technologies.
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