BackTable / Innovation / Podcast / Episode #30
with Dr. Bryan Hartley and Dr. Eric Gantwerker
In this special host episode, Dr. Aaron Fritts interviews the BackTable Innovation co-hosts Eric Gantwerker and Bryan Hartley about their own entrepreneurial journeys, lessons along the way, and what we've learned from our amazing guests thus far. Dr. Gantwerker describes his interest and experiences in gamified learning, and Dr. Hartley shares about his experience in the Stanford Biodesign fellowship. Tune in to hear more about our hosts!
BackTable, LLC (Producer). (2022, July 2). Ep. 30 – Host Stories [Audio podcast]. Retrieved from https://www.backtable.com
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Dr. Bryan Hartley
Dr. Bryan Hartley is a practicing radiologist, host of the BackTable Innovation series, and co-founder of Pulmera in Palo Alto, CA.
Dr. Eric Gantwerker
Eric Gantwerker is a Pediatric Otolaryngologist at Cohen Children's Hospital at Northwell Health/Hofstra, Associate Professor of Otolaryngology at Zucker School of Medicine at Hofstra/Northwell, and Vice President, Medical Director at Level Ex.
Dr. Aaron Fritts
Dr. Aaron Fritts is a Co-Founder of BackTable and a practicing interventional radiologist in Dallas, Texas.
In this special host episode, our podcast founder Dr. Aaron Fritts interviews BackTable innovation co-hosts Dr. Eric Gantwerker and Dr. Bryan Hartley about their own entrepreneurial journeys, lessons they’ve learned along the way, and how they joined our podcast.
Dr. Gantwerker explains his interest in medical education and gamified learning. He describes his decision to pursue a master’s degree in Medical Education at Harvard Medical School after he finished his pediatric ENT fellowship. In Boston, he was able to learn about game-based learning and the evolving landscape of medical education. Upon graduating his program, he was presented with an opportunity to serve as a subject matter expert consultant for his current company, Level Ex. Though it was a tough choice, he decided to split his time between clinical practice and business development for Level Ex. He currently serves as the company’s Medical Director, a role that allows him to be cross-functional and horizontally integrated in all departments.
Dr. Hartley shares about his interventional radiology background and why he felt a pull towards entrepreneurship and the Stanford Biodesign fellowship. The program’s structure helped him and his teammates identify a clinical need, innovate solutions, and implement a business plan. His experience in the program has culminated in the founding of Pulmera, a device company focused on innovating novel technologies to improve the diagnosis of early stage lung cancer.
All the hosts agree that sufficient clinical experience is key to refining product-market fit. Having subject matter expertise helps physicians develop their ideas and gain confidence in their product. Additionally, building a reputation in their clinical specialty is helpful for fundraising purposes.
Finally, we discuss the difference between formal and informal learning. While the former pathway can help entrepreneurs generate ideas and build networks, the latter pathway is ideal for entrepreneurs who already have product ideas and funding. We highlight former podcast guests who pursued each of these strategies.
Dr. Eric Gantwerker LinkedIn:
Dr. Bryan Hartley LinkedIn:
Harvard Master’s in Medical Education:
MATTER Healthcare Incubator:
Stanford Biodesign Fellowship:
Biodesign Principles Book:
Disclaimer: The Materials available on BackTable.com are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.