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Marketing

Learn about Marketing on BackTable VI

Learn more on the BackTable VI Podcast

BackTable is a knowledge resource for physicians by physicians. Get practical advice on Marketing and how to build your practice by listening to the BackTable VI Podcast, reading exclusing BackTable Articles, and following the work of our Contributors.

Ep 411 Innovating Pain Management: The Role of Spinal Cord Stimulators in Outpatient Care with Dr. Douglas Beall
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Marketing Podcasts

Listen to leading physicians discuss marketing on the BackTable VI Podcast. Get tips, tricks, and expert guidance from your peers and level up your practice.

Episode #411

VI

In this episode, guest host Dr. Dana Dunleavy and guest Dr. Douglas Beall delve into the transformative potential of neuromodulation in the treatment of chronic pain, particularly for painful diabetic neuropathy (PDN). Dr. Beall is an interventional musculoskeletal radiologist practicing at Oklahoma Spine in Edmond, Oklahoma.

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Episode #367

VI

In this episode, host Dr. Aaron Fritts interviews Dr. Aaron Kovaleski on good old-fashioned TV and radio marketing. Aaron is an interventional radiologist and founder of Endovascular Consultants of Colorado, who has found success in using tried and true methods of advertising to grow his practice.

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Episode #366

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In this episode, host Aaron Fritts is joined by Teri Yates, CEO of Accountable Physician Advisors, who offers essential guidance for successfully establishing and managing Office-Based Labs (OBLs).

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Episode #356

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In this episode, host Dr. Aaron Fritts interviews interventional radiologist Dr. Eric DePopas about digital marketing strategies for physicians. Eric is the Co-Founder and Chief Medical Officer of Helped, a company designed to connect patients to IR physicians.

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Episode #297

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In this episode, our host Ally Baheti speaks with interventional radiologist Dr. Sebouh Gueyikian about elevating the scope of IR procedures and leadership techniques to lead successful change within an IR/DR practice.

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Episode #295

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In the second part of this series, host Ally Baheti interviews interventional radiologists Donald Garbett and Nicholas Petruzzi about starting their outpatient based labs (OBLs) within a combined IR/DR group. They discuss the rewards of having an outpatient practice and how they navigate challenges that arise during the practice-building journey.

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Episode #284

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In this episode, host Jacob Fleming interviews interventional radiologist Tony Brown and orthopedic oncologist Daniel Lerman about their multidisciplinary IR/orthopedics practice and innovative techniques for pelvic fixation in metastatic cancer patients.

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Episode #266

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In this episode, host Dr. Michael Barraza interviews interventional radiologist Dr. David Johnson about practice building in an IR/DR group, including factors that make a good job, and how he formed one of the largest PAE practices in the Southeast.

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Episode #244

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In this episode, host Dr. Aaron Fritts interviews Dr. Ali Alikhani about his solo outpatient IR practice, how he leveraged his sales background in the OBL setting, and marketing advice for IRs in an outpatient practice.

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Episode #214

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Dr. David Wood, interventional radiologist and chief medical officer of Advantage IR, tells us about his experiences with geniculate artery embolization (GAE) practice building in the office-based lab (OBL).

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Episode #166

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Dr. Donald Garbett interviews Dr. Joseph Couvillon about how he helped his group build an OBL practice in a rural setting, including the importance of hitting the pavement and phones to drive awareness with referring docs. Dr. Couvillon also raves about his recent trip to East Africa to help out the Road2IR team.

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Episode #143

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We chat with seasoned Marketing Director Dianne Keen about the strategies that are helping doctors build sustainable practices, add service lines, and work toward patient-centered collaborative care with referring providers. Listen to learn about Dianne's "Trifecta" approach!

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Episode #56

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In Part 2 of this 2-part series, Dr. Tim yates and Dr. Lincoln Patel provide insight on marketing strategies, as well as the importance of experience and partners in an outpatient based endovascular practice.

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Episode #55

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In Part 1 of this 2-part series, Dr. Tim yates and Dr. Lincoln Patel provide insight on how they made their career change decisions, as well as the advantages and disadvantages of a hospital-based vs. outpatient-based endovascular practice.

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Episode #31

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Dr. Aaron Shiloh of PA Vascular Institute discusses his experiences adding Cosmetic IR procedures to his practice, as well as some essential online marketing strategies for IRs.

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Episode #29

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An interview with Interventional Initiative founders Isabel Newton and Susan Jackson taking us through the journey behind the awe-inspiring Without A Scalpel documentaries, including some funny stories and more exciting things to come.

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Marketing Articles

Read our exclusive BackTable VI Articles for quick insights on marketing, provided by physicians for physicians.

OBL & ASC Business: Starting Up & Navigating Market Forces

Developing confident financial projections, overseeing major construction projects, and ensuring compliance with regulatory requirements are among the major challenges of starting up a new interventional practice.

OBL & ASC Business: Common Operating Pitfalls of Private Practices

Private OBLs and ASCs can be risky ventures, and are subject to a number of business challenges. Common pitfalls include finding and keeping referrals, a lack of awareness of political, financial, and business pressures associated with independent practice, and administrative hiring.

OBL & ASC Business: Personnel & Staffing

Developing confident financial projections, overseeing major construction projects, and ensuring compliance with regulatory requirements are among the major challenges of starting up a new interventional practice.

Disclaimer: The Materials available on https://www.BackTable.com/ are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.

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Podcasts

Innovating Pain Management: The Role of Spinal Cord Stimulators in Outpatient Care with Dr. Douglas Beall on the BackTable VI Podcast)
How TV & Radio Still Work to Market Your Practice with Dr. Aaron Kovaleski on the BackTable VI Podcast)
Navigating OBL & ASC Business: Pitfalls to Avoid with Teri Yates on the BackTable VI Podcast)
Digital Marketing Strategies with Dr. Eric DePopas on the BackTable VI Podcast)
Flipping a Hospital-Based IR Practice with Dr. Sebouh Gueyikian on the BackTable VI Podcast)
Iliofemoral Stenting: Decision-Making & Best Practices Explored with Dr. Kush Desai and Dr. Steven Abramowitz on the BackTable VI Podcast)

Articles

OBL & ASC Business: Starting Up & Navigating Market Forces

OBL & ASC Business: Starting Up & Navigating Market Forces

OBL & ASC Business: Common Operating Pitfalls of Private Practices

OBL & ASC Business: Common Operating Pitfalls of Private Practices

OBL & ASC Business: Personnel & Staffing

OBL & ASC Business: Personnel & Staffing

Contributors

Dr. Ali Alikhani on the BackTable VI Podcast

Dr. Ali Alikhani

Dr. Joseph Couvillon on the BackTable VI Podcast

Dr. Joseph Couvillon

Dr. Eric DePopas on the BackTable VI Podcast

Dr. Eric DePopas

Dr. Sebouh Gueyikian on the BackTable VI Podcast

Dr. Sebouh Gueyikian

Susan Jackson on the BackTable VI Podcast

Susan Jackson

Dr. David Johnson on the BackTable VI Podcast

Dr. David Johnson

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