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Marketing

Learn about Marketing on BackTable VI

Learn more on the BackTable VI Podcast

BackTable is a knowledge resource for physicians by physicians. Get practical advice on Marketing and how to build your practice by listening to the BackTable VI Podcast, reading exclusing BackTable Articles, and following the work of our Contributors.

Ep 166 OBL Practice Building in a Rural Setting with Dr. Joseph Couvillon
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Marketing Podcasts

Listen to leading physicians discuss marketing on the BackTable VI Podcast. Get tips, tricks, and expert guidance from your peers and level up your practice.

Episode #214

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Dr. David Wood, interventional radiologist and chief medical officer of Advantage IR, tells us about his experiences with geniculate artery embolization (GAE) practice building in the office-based lab (OBL).

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Episode #166

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Dr. Donald Garbett interviews Dr. Joseph Couvillon about how he helped his group build an OBL practice in a rural setting, including the importance of hitting the pavement and phones to drive awareness with referring docs. Dr. Couvillon also raves about his recent trip to East Africa to help out the Road2IR team.

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Episode #143

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We chat with seasoned Marketing Director Dianne Keen about the strategies that are helping doctors build sustainable practices, add service lines, and work toward patient-centered collaborative care with referring providers. Listen to learn about Dianne's "Trifecta" approach!

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Episode #56

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In Part 2 of this 2-part series, Dr. Tim yates and Dr. Lincoln Patel provide insight on marketing strategies, as well as the importance of experience and partners in an outpatient based endovascular practice.

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Episode #55

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In Part 1 of this 2-part series, Dr. Tim yates and Dr. Lincoln Patel provide insight on how they made their career change decisions, as well as the advantages and disadvantages of a hospital-based vs. outpatient-based endovascular practice.

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Episode #31

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Dr. Aaron Shiloh of PA Vascular Institute discusses his experiences adding Cosmetic IR procedures to his practice, as well as some essential online marketing strategies for IRs.

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Episode #29

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An interview with Interventional Initiative founders Isabel Newton and Susan Jackson taking us through the journey behind the awe-inspiring Without A Scalpel documentaries, including some funny stories and more exciting things to come.

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Disclaimer: The Materials available on https://www.BackTable.com are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.

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Podcasts

Building a GAE Practice in the OBL with Dr. David Wood on the BackTable VI Podcast)
OBL Practice Building in a Rural Setting with Dr. Joseph Couvillon on the BackTable VI Podcast)
Better Marketing Strategies with Dianne Keen on the BackTable VI Podcast)
Transitioning from Hospital to OBL Practice (Part II) with Dr. Tim Yates and Dr. Lincoln Patel on the BackTable VI Podcast)
Transitioning from Hospital to OBL Practice (Part I) with Dr. Tim Yates and Dr. Lincoln Patel on the BackTable VI Podcast)
New Tools to Treat Severe Distal Femoropopliteal Disease with Dr. John Rundback on the BackTable VI Podcast)

Articles

Contributors

Dr. Joseph Couvillon on the BackTable VI Podcast

Dr. Joseph Couvillon

Susan Jackson on the BackTable VI Podcast

Susan Jackson

Dianne Keen on the BackTable VI Podcast

Dianne Keen

Dr. Lincoln Patel on the BackTable VI Podcast

Dr. Lincoln Patel

Dr. Tim Yates on the BackTable VI Podcast

Dr. Tim Yates

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