Topic
Social Media Marketing
6 Podcasts on BackTable
Episode # 272 • 06 May 2026
Allergy Education on Social Media & Beyond: Challenges & Strategies
From the clinic to the camera, discover how an allergist turned social media into a patient education powerhouse. On this week’s episode of the BackTable ENT & Allergy Podcast, allergist Dr. Zachary Rubin of Oak Brook Allergists joins host Dr. Basil Kahwash to discuss his path from fellowship training to becoming a widely followed social media educator and author of the New York Times bestselling book “All About Allergies”. He explains how the COVID-19 pandemic and the rapid spread of online medical misinformation inspired him to educate the public through social media, developing an authentic on-camera style and consistent brand that has expanded his reach far beyond the clinic.
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ENT Episode #272
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with Dr. Zachary Rubin, Dr. Basil Kahwash
From the clinic to the camera, discover how an allergist turned social media into a patient education powerhouse. On...
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In this episode, co-hosts Dr. Aaron Fritts, Dr. Michael Barraza, and Dr. Eric J. Keller discuss social media ethics in...
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OBGYN Episode #114
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with Dr. Laura Ramirez, Dr. Mark Hoffman
Imaging, incisions, and Instagram: Dr. Ramirez on the cutting edge of endometriosis management. In this episode of...
490+ listens
OBGYN Episode #38
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with Dr. Jocelyn Fitzgerald, Dr. Amy Park, Dr. Mark Hoffman
In this episode, hosts Dr. Mark Hoffman and Dr. Amy Park invite Dr. Jocelyn Fitzgerald to discuss the relationships...
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Urology Episode #86
Mar 13, 2023
with Dr. Justin Dubin, Dr. Jose Silva
In this episode of BackTable, Dr. Jose Silva and Dr. Justin Dubin chat about the benefits and pitfalls of using social...
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