BackTable / Innovation / Podcast / Episode #15
Intelligent Ignorance: Turning Ideas into Innovation
with Dr. Matthew Bromwich
Otolaryngologist and entrepreneur Matthew Bromwich joins our host Dr. Eric Gantwerker to discuss the idea of “intelligent ignorance,” and the importance of questioning and challenging the status quo to improve outcomes and innovate.
BackTable, LLC (Producer). (2022, January 15). Ep. 15 – Intelligent Ignorance: Turning Ideas into Innovation [Audio podcast]. Retrieved from https://www.backtable.com
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Dr. Matthew Bromwich
Dr. Matthew Bromwich is an otolaryngologist, associate professor, and entrepreneur in Ottawa, Canada.
Dr. Eric Gantwerker
Eric Gantwerker is a Pediatric Otolaryngologist at Cohen Children's Hospital at Northwell Health/Hofstra, Associate Professor of Otolaryngology at Zucker School of Medicine at Hofstra/Northwell, and Vice President, Medical Director at Level Ex.
In this episode, otolaryngologist and entrepreneur Dr. Matthew Bromwich joins our host Dr. Eric Gantwerker to discuss the idea of “intelligent ignorance,” which describes the idea of questioning and challenging the status quo to improve outcomes.
Dr. Bromwich encourages listeners to approach new environments with a curious and open mind, in order to identify inefficiencies that could be addressed with innovation. He applies this concept when recounting his own invention of DizzyFIX, a therapeutic device for patients with Benign Paroxysmal Positional Vertigo (BPPV). The device has allowed for at-home repositioning maneuvers and has improved patients’ quality of life.
The doctors also talk about competition and failure as a drivers for innovation. Dr. Bromwich sees competitors as validation that his ideas are applicable and failure as a sign to pivot the idea towards a new setting. He describes three spheres that the healthcare innovator must navigate: healthcare, research, and business. Dr. Bromwich also mentions that support systems such as experienced entrepreneurs and online communities have helped him navigate these three spheres.
Finally, Dr. Bromwich reiterates the importance of root cause analysis and asking why certain processes have been accepted as the standard. He encourages entrepreneurs to stay problem-focused to ensure that their innovations are addressing real healthcare needs.
Disclaimer: The Materials available on BackTable.com are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.