BackTable / ENT / Podcast / Transcript #106
Podcast Transcript: Operating Room Innovation: the ExplORer Surgical Story
with Dr. Alexander Langerman
In this episode, host Dr. Bryan Hartley interviews head and neck surgeon and entrepreneur Dr. Alex Langerman about the story of his startup, ExplORer Surgical and his idea generation advice for physician-innovators. You can read the full transcript below and listen to this episode here on BackTable.com.
Table of Contents
(1) Dr. Langerman’s Journey into Otolaryngology
(2) From the Operating Room to the Innovation Lab: Dr. Langerman’s Entrepreneurial Journey
(3) Surgical Innovation Through the Biodesign Lens: How an OR App Became a Startup
(4) Balancing Academia and Entrepreneurship in Healthcare Innovation
(5) Lessons from the Evolution of Explorer Surgical
(6) Overall Lessons in Medical Innovation
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[Dr. Brian Hartley]
This is Brian Hartley as your host this week. I'm a radiologist living in Nashville and co-founder of an early-stage device company in the pulmonary space. I'm very excited to introduce our special guest this week, Dr. Alex Langerman. Dr. Langerman is a practicing head and neck surgeon at Vanderbilt, so he's a colleague. His research focuses on the intersection of ethics, performance, and data science in the operating room. He's a sought-after speaker and author on topics of surgical ethics, video and data recording in the operating room, operating room efficiency, and clinical care of head and neck cancer patients.
While at the University of Chicago, Dr. Langerman co-founded Explorer Surgical, a startup based on his research and focused on real-time surgical data collection. Explorer was actually acquired in 2021 by GHX Medical. Congrats to Dr. Langerman on that. Welcome, Alex, and thanks so much for coming on the show.
[Dr. Alex Langerman]
Thanks, Brian. Appreciate you having me.
[Dr. Brian Hartley]
Yes, it's great to have you here. Why don't we start off, you just tell us a little bit about yourself, your background, and then we'll get into how you decided to become an ENT?
(1) Dr. Langerman’s Journey into Otolaryngology
[Dr. Alex Langerman]
Yes. Well, I appreciate your summing it up at the beginning. I am a practicing surgeon. It's perhaps how I define myself. When you think about your self image, it's just something that I've totally fell in love with from before medical school. The reason I went to medical school is because I wanted to be a surgeon and I got to do it. It's such a dream come true. I love taking care of patients and it just keeps me going. It's one of the big motivators in my life.
I moved down to Nashville in 2015. I'd done some training here in 2010 for a little while, saw a little bit of the old Nashville before coming back to see it rapidly changing and continuing to change in amazing ways, which you can appreciate too. I'm a dad and have two wonderful little kids and an amazing wife. Now a little puppy just joined us too.
[Dr. Brian Hartley]
Nice. What kind of puppy did you get?
[Dr. Alex Langerman]
It's a Swiss Doodle.
[Dr. Brian Hartley]
Oh, nice.
[Dr. Alex Langerman]
It's some kind of combo, Bernedoodle, Aussiedoodle combo. It's just an awesome dog.
[Dr. Brian Hartley]
Ball of fluff probably.
[Dr. Alex Langerman]
Yes, just a ball of fluff and it likes mountains, likes running around. It's cool.
[Dr. Brian Hartley]
Awesome. Fun fact, you and I actually met at the Food and Wine Festival in Nashville for the first time if you remember that. I think you had--
[Dr. Alex Langerman]
It was the first Food and Wine Festival.
[Dr. Brian Hartley]
Yes, that's right.
[Dr. Alex Langerman]
It was the inaugural one where they were just giving away all the swag.
[Dr. Brian Hartley]
Which was incredible. I remember just bumping into you and then finding out you were a surgeon, you were starting at Vandy and you were an entrepreneur too. I was like, "Oh my God, this is crazy."
[Dr. Alex Langerman]
We had so many overlaps. It was perfect.
[Dr. Brian Hartley]
I know. That's right. Cool. Awesome. How did you get into ENT? It sounds like you loved surgery early on, but ENT is very unique and specifically head and neck, which from my opinion, going through med school, seeing residency, doing radiology, those are some big cases. That was always the big cases, the head and neck surgeon. How'd you get into that?
[Dr. Alex Langerman]
Initially when I came to medical school, you're influenced by your surroundings, right? I had looked to do some research and ended up in an immunology lab and spent five years in that lab, including one year as a Howard Hughes fellow-
[Dr. Brian Hartley]
Oh, cool.
[Dr. Alex Langerman]
-studying T-cell immunotherapy. Yes, it was great. I learned a ton about science from there and I had a wonderful mentor, Mike Nishimura, who just taught me to be a good thinker and careful with my data and have extreme integrity. He was an important person in my life. Because of the immunology transplant overlap, I was like, "I'm going to be a transplant surgeon. This is amazing stuff." Right? You get to take a body part for one person and put it in another person and save their lives.
[Dr. Brian Hartley]
It's magic.
[Dr. Alex Langerman]
It is magic. I was certain I was going to do that. My girlfriend at the time was anti the lifestyle that a transplant surgeon leads, which--
[Dr. Brian Hartley]
Can't imagine why.
[Dr. Alex Langerman]
Yes, I know. Admittedly, I think it's gotten better for that specialty, but it's a tough lifestyle because in the moment you need to head somewhere and go do something huge. There was that. Then I had a transplant surgeon who was a mentor of mine and I affiliated with the lab and I told him, I was like, "I think I want to be a transplant surgeon." He got right up, like an inch from my face and said, "Are you sure?" I was like, "Maybe. Yes, I'm not sure."
[Dr. Brian Hartley]
I guess I'm not. Clearly, I'm not sure. Clearly, you are sure that I should not be sure.
[Dr. Alex Langerman]
Yes. The girlfriend and this interaction opened my mind a little bit to say, "Well, what else is out there?" Then, again, a little bit of a serendipity, I suppose, is the New England Journal of Medicine article came out that was about laryngeal transplantation, transplanting the larynx, and it was performed by otolaryngologists, head and neck surgeons. I was sort of like, "Who are these people?" I had started interacting, I said, "Well, I'm going to go check out their clinic." I went to the clinic and I just found the otolaryngologists at University of Chicago, where I ended up doing my training. I was a medical student there too, while I was a medical student.
They were incredibly warm, welcoming, fun. They enjoyed these awesome cases. It seemed like people were just happy doing their job. I was like, "Well, this is refreshing." I had always thought it was tubes and tonsils. In fact, head and neck surgeons do huge procedures and we get to use a lot of cool equipment. This is sort of the wannabe pathologist nerd in me, but we operate on every tissue type in the body, which is its own sort of interesting thing because you see all sorts of different pathology. My career has waxed and waned as to what I do a lot of. Depending on where I've practiced and just over time growing my practice, some things grow more than others, but it continues to be challenging and interesting. I love it. I like taking care of the people. It's very rewarding.
[Dr. Brian Hartley]
Yes. Like I said, those are big cases. I didn't really have a full understanding until you're in med school and you're rounding on some of those patients and you're like, "Holy cow, that's a big surgery," and follow-up can be really tough, especially a lot of those patients that get radiation and have mucositis. That's tough.
[Dr. Alex Langerman]
The changes to their basic functions, right, swallowing, speaking.
[Dr. Brian Hartley]
Yes, eating.
[Dr. Brian Hartley]
That kind of thing.
(2) From the Operating Room to the Innovation Lab: Dr. Langerman’s Entrepreneurial Journey
[Dr. Brian Hartley]
Yes. It takes a compassionate person to do that. There's no doubt about it. That's awesome. How did you get involved in entrepreneurship in general? Did you always want to be an entrepreneur or is this something-- How did that little spark start inside of you to be like, "I like improving things," or solving problems?
[Dr. Alex Langerman]
Yes, accidental. It's funny. I didn't actually realize this until well into my road down entrepreneurship. I was talking to a mentor who was an experienced venture capitalist and he had asked me what my parents did. My dad had died many years ago. I said my dad had started out as a drug salesman for Bayer Aspirin. He was sales manager for-
[Dr. Brian Hartley]
Oh, wow.
[Dr. Alex Langerman]
-Bayer, of all things.
[Dr. Brian Hartley]
He's a salesman for Bayer Aspirin.
[Dr. Alex Langerman]
Right. He was born in 1924. He was older when he had me and then he moved up to another drug company and then ultimately started his own company, Windmill Vitamins. This mentor of mine comments, "Oh, he was an entrepreneur." I was like, "Oh, yes, I guess he was." Admittedly, there was ups and downs with his job and there were times when he was a really good salesman and a really nice, honest dude, loved, beloved by everybody. He had some business partners that I think were a little bit more cutthroat. I saw that interaction. I think I had a very negative impression of the business world as a result of that.
In fact, it was sort of like, "I don't think I could do that," be in that world. It was very intimidating to me. I've since grown a lot as a human being and then seen a lot of different examples of how people can be in business and it's a part of the ecosystem that keeps this world going, and part of what delivers huge value to patients. I say, I learned differently, but I think when I was younger, that world seemed very scary to me, a place you could get taken advantage of, a place you could lose a lot of money, and unsafe, that kind of thing.
[Dr. Brian Hartley]
They're not wrong.
[Dr. Alex Langerman]
No, no, they're not.
[Dr. Brian Hartley]
Those things are not wrong.
[Dr. Alex Langerman]
Important because just like in medicine, you can kill somebody if you screw up. You can make huge devastating things to other people and things that will weigh on your conscience forever if you're not careful. There's risks to every endeavor. Anyways, that's me going into this where I didn't really think about that as a viable pathway. I left my fellowship here at Vanderbilt. I left my fellowship with this plan of studying how patients perceived treatment options vis-a-vis things that they value. Wearing my ethics hat, I had thought a lot about, well, what are the things that are important to patients? At the time, there was a paradigm shift happening in the treatment of oropharyngeal cancer.
We had recently discovered the connection between human papillomavirus and tonsil throat cancer. These are patients who actually could be cured more readily. The options were really, do you do surgery and then maybe radiation, or do you do chemo radiation upfront? That pathway seemed to be driven by who the patient saw first more than anything. I thought maybe there's a different way to do it. I recruited a mentor, an oncologist at University of Chicago, and just went after it with writing a K award. Nine months I had written a K application, which got scored on the first-- It didn't get scored high enough for the pay line, but it got scored. I was like, "This is my path. I'm going to get the K. Then I'm going to get the R. Then I'm going to be this funded researcher."
[Dr. Brian Hartley]
You're the research path, what you're saying, yes.
[Dr. Alex Langerman]
Research path, right. Then in the time between getting the feedback on my first application and the resubmission, my mentor left the institution for this project. One of the national trial organizations proposed a clinical trial. It was very similar to what I was proposing on more of a local level. It's because it was an obvious trial. It just worked out that way.
[Dr. Brian Hartley]
Yes, it was coming.
[Dr. Alex Langerman]
Yes, it was coming, right. They were going to be able to do it better because it was a national trial. Suddenly this K award became this thing I had to do. It was just this terrible burden on me. I was losing sleep over it, worrying about it. How am I going to find a path? How am I going to salvage this? It started getting so far afield that one of my surgical mentors, who is a clinical trialist, was kind enough to sit down for a couple hours with me on the phone and talk me through the whole project. At the end of it, he goes, "I don't know why a surgeon would be doing this project. This is so far outside--" because it was a lot about chemo and radiation.
It was a lot about things that were not related to the surgical care of patients. Not that surgeons can't be involved in that, but it was like the whole thing was about that, and there was no surgery involved. He said, "You know, it seems like you're trying to stretch yourself beyond what is your domain of experience." That was influential, of course. The other part of it was at the same time, I had had this wonderful medical student named Emily Stocker, who had an MBA, and she had come to me as a medical student to say, "Hey, I heard you're a interesting attending to do research with. I'm trying to come up with a research project that would leverage my MBA. What projects do you have?"
I said, "Well, I don't know yet, but let's tour the operating room and let's think about ways to make it better." I was primed for that because when I had finished my fellowship and started as an attending, I kept feeling like, "Gosh, my OR is so inefficient." The things that I need aren't there. It seems like I'm constantly working uphill to get the patient care done. It's taking longer than I think. Everything's setting up slowly, all the things. This was nothing to knock the team that I was working with. I was like, "I'm doing something wrong." That was my perception.
I had a very special opportunity granted to me by the university of Chicago to tour the country and spend time with luminaries in my field to see how they handle their operating room. What I discovered was, although I learned all sorts of amazing things about how people do operations differently or different tricks and techniques they use or strategies for thinking about how to improve the operation, I was also noticing that a lot of the problems I was experiencing in University of Chicago were common to the hospitals I was visiting.
Even the famous people had trouble and reflecting back, Vanderbilt had similar challenges. I think during my fellowship, I was so focused on the surgical side of things, rather than running the OR that I didn't pay attention to it. This is going around in my head. I'm taking Emily through the ORs and we walk into one of my colleagues operating rooms and he's doing a thyroidectomy. She's asking me questions about everything she's seeing and she says, "Wow, they use all those instruments for this operation." There's four trays of instruments, couple hundred stainless steel items sitting out there on the table. I was like, "[chuckles] Silly medical student. What do you know? No, we'd probably use 10 or 12 of them for this operation."
She said, "Wow, that seems really wasteful." I was like, "Oh my goodness, it does." I'm convinced that when you're trying to become a surgeon, and maybe it's just me because I was so like, I want to be a surgeon, but I think there's something about being in the operating room that to get to do the thing-- The big show in the operating room is that person who's operating. Right? To get to do that thing, you have to follow all of these rules and do it like they do. It breeds out a little bit of a questioning mind and more of a hierarchical following mind, I think, if you're constantly trying to follow what everyone else does rather than go against whatever the norm is.
It was Emily's fresh eyes that opened my eyes to the inefficiencies of the operating room. I owe her such a debt of gratitude. She knows that because it really changed my thinking. Ultimately throughout my career, I've spent a lot of time bringing outsiders into the OR and have worked on methods for making that happen, even in a virtual digital manner, because that improves the sterility worries. That improves the logistics of it if you can just sort of drop in and see and help, but it also brings all of these brains in that know about things that we don't know about as surgeons and nurses and anesthesiologists that can make the operating room better and patient care better.
That's been a theme through my-- honestly, including patients too. I think patients could have a lot to say about what we do in the operating room that because they're asleep, we don't really get their opinion. That's just really been something that motivates me.
[Dr. Brian Hartley]
That's huge. Yes. I think that's a really great point. I love the fact that she saw something. I think when you said the questioning mind versus the hierarchical mind, and I think we're all trained in medicine in mainly the hierarchical way of thinking, right? We're trained that this is the way you do it. It's been done this way for a long time and don't question it. You need to hit all these steps right. There's too many things you need to keep in your mind to question anything. It really can narrow your possibilities for improvement. There's benefits, right? There's huge benefits. You don't stray off track when that happens. That is like a pre-flight checklist, right?
No one questions a pre-flight checklist. "Should we be doing that?" "Why?" "Because it is designed that way." It's designed to be self-enclosed and you don't want to deviate from that, but bringing in people who do not think that way can have huge impact. I love that you were just like, "That's crazy. Yes. This is how we do it. Obviously little med student, you didn't understand," but good on you to be like, "Wait a minute. Is she actually right?"
[Dr. Alex Langerman]
No, she's right.
[Dr. Brian Hartley]
I think a lot of people would have just been like, "No, no, no, no, of course we don't use all those, but we need them just in case something comes up."
[Dr. Alex Langerman]
Oh, yes.
[Dr. Brian Hartley]
That could have been the right answer right then. I don't think anybody would have faulted you for saying that. In fact, I think probably 8 out of 10 people would have been like, "Well, you never know what tools you're going to need."
[Dr. Alex Langerman]
That's right. That is, in fact, the strategy, over-provisioning in the operating room.
[Dr. Brian Hartley]
Yet at the same time, is it really right? It may be right on one level, but is it right on a higher level?
[Dr. Alex Langerman]
Then the number of things that you need at hand in two seconds is limited. Yes. Certainly, there needs to be, and this is part of a larger ecosystem change in the operating room, but there needs to be a way to efficiently get the things that you might need available to you while not-
[Dr. Brian Hartley]
-wasting them or bringing them in, opening them or--
[Dr. Alex Langerman]
Exactly. You open a disposable, it gets thrown out. You open a reusable, it has to get re-sterilized. That all comes with a cost. In fact, that was the project that Emily and I worked on. It's been a paper that's been cited quite a bit in the business world. I've had people pitching the ideas who quote the paper to me, not realizing I wrote the paper. [chuckles] They're like, "Well, the study out of the university of Chicago such and such said that--" I was like, "Yes, I wrote that paper."
[Dr. Brian Hartley]
Mic drop. I love that. Yes. At that point, you said there is waste here. What happens after that? You went and toured. First off, I love that you went and actually-- The way I see this is you went looking for clinical needs in the OR. You found one with the help of a very smart medical student. You didn't stop there and say, "Hey, this must be the problem." You said, "Well, we better validate this. We better make sure this is actually happening in other places," because a lot of surgeons probably would have just been like, "This must be it." That's where you can fall into a lot of problems is not validating your clinical need. It sounds like you went and did that. What made you say, you know what? We should probably make sure this is an issue.
[Dr. Alex Langerman]
I credit some really important mentors. David Song, John Alverdy, and Jeff Matthews, who were leaders in the Department of Surgery at University of Chicago, I guess saw something in me. They basically proposed to me, "Maybe you should make a lab that studies the operating room. You should work on these kind of issues." I think they'd seen some success I had with my interests, that the papers I'd started to write. Frankly, it was something where jumping back to that K award, unlike the K award, this was something I was doing in my spare time and was enjoying. When I finally decided to abandon the K award and this huge feeling of relief, I was still pursuing this other idea, how do we make the ORs better? How do we make them more efficient and cost less and safer? How do we perform with surgeons better?
They let me found this lab and I got some seed funding for it, and more importantly, a space in our brand new-- It was perfect timing. It was a brand new giant inpatient and operating building at the University of Chicago, the Center for Care and Discovery. While the idea was being hatched, the building layout was being finalized, where they were going to assign certain rooms to the building had been built. They gave me this space right next to the operating rooms for a lab where there could actually be through traffic of the lab of anybody from the operating room. We could go right to the operating room. We could also have people from the operating room, nurses, anesthesiologists, surgeons, coming through the lab to interface with ideas that we were working on.
[Dr. Brian Hartley]
Proximity was helpful there.
[Dr. Alex Langerman]
Huge. When you read all the stories about Bell labs or Pixar and you learn about how the way that these ideas--
[Dr. Brian Hartley]
Bill Gates, I guess, living in Silicon Valley.
[Dr. Alex Langerman]
Right. It's these chance interactions and co-localization made the difference. When we founded this lab, and this is something that I don't even know how I came up with this idea or probably some mentor suggested in some way, or I read something, but this is the thing that I think if I could suggest to anyone to try, and this almost comes out of Steve Blank's playbook, although I didn't know about Steve Blank back then.
I was like, "All right, well, I want to make this lab that serves the operating room," so I scheduled a meeting with every department, like a grand rounds type meeting, their Wednesday morning grand rounds. I got up there and I said, "Hi. My name's Alex Langerman. I'm the ENTs, and I've got this new lab where we're studying the operating room. What don't you like about the operating room?" It was stunned silence because everyone is expecting a talk, like a PowerPoint something. I just listened to people. It would take a moment and then someone would speak up and then a bunch of hands would go up and everyone's just talking.
People love to complain, all the things they hate, right? I just kept notes on all the things. That became our roadmap of things we need to tackle, things that we need to make better to start to find the needs that overlapped with not only the clinicians but strategic sourcing, the people who are purchasing all this stuff for the hospital, and hospital administration, and the nurses, and the anesthesiologists, and finding out where the overlapping pain points were. That ultimately was what drove the work that we did in the lab that ultimately led to the app that we commercialized.
(3) Surgical Innovation Through the Biodesign Lens: How an OR App Became a Startup
[Dr. Brian Hartley]
Oh, awesome. I love that. Basically, you did the work, is what it sounds like. You went out there and you asked other people if they had similar problems. Basically, what you're doing, to me, this whole time is a lot of the Stanford biodesign process. You went through. You first start with needs finding and that starts with observation. Then you go through need validation where you take these problems, they keep coming up, and you make sure they're true problems. Are other people experiencing them? It's a better use of your time if you're going after problems that affect a large number of people.
Okay, it's better for the world if you go after problems that are affecting a large number of people. That's what it sounds like you went out and did. You made sure that was the case first. You did the work. It's almost like grad school level work, researching all of these things, making sure you're interviewing people, making sure there's a there there before you go out to solve a problem, which I think is fantastic. How did it turn from research project to an actual funded, we've got an idea here that could be commercialized?
[Dr. Alex Langerman]
Again, chance encounter. I'm in my lab and I'm like, "I want to put up a website. I'm going to start blogging about the OR and I'm going to have a site for my lab." At any university, there's an administrative structure that decides how that happens. The person who was sent to my lab was Chris Radel, who was himself an entrepreneur and really was in IT at University of Chicago. I think it's his day gig. He was sent to my lab to help talk through my needs for my website. He's a really interesting guy and a real thoughtful guy.
We got to talking about what I was working on in my lab and I lamented, I said, "The thing that I'm struggling with is where's the funding source for there? Where's the NIH, RFP for something to improve the operating room?" I had to find some disease-specific application to be able to go down that path. He said, "Well, have you thought about this new innovation fund that's happening through the university?" I said I didn't know about it. Let me look into it. He recommended that and also connected me with the Booth School of Business had a program where business students interested in working on ideas could have a lunch-and-learn where people come from the different parts of the institution and come over and talk about things that they're working on.
I went to this lunch-and-learn and Jennifer Fried, who ultimately was my co-founder of the company was at this meeting and I came and I started with, "Okay, I got an idea." This is funny because just as you said, the process of is there a need and that thing. The app that I developed, the Explorer app, was very much built out of we found this need and then we were trying to solve this need in an iterative process. Like anyone, you also come up with these flash inspiration ideas. I had this idea for something that would help manage all of the IVs that get tangled around patients.
Currently, they wrap tape around your arm to hold it in place. I was leading with my idea, "Look at this problem, but really look at this idea. We need a thing."
[Dr. Brian Hartley]
Look at this solution. Yes.
[Dr. Alex Langerman]
There it is. We need this thing that can manage these cords. Every single patient who gets admitted to a hospital would need one. Imagine, the market size would be amazing. There's a lot of head shaking back and forth, uncertain, and then someone's like, "Well, how would you make it? What would it be like?" I'm like, "Well, that's the thing. We got to figure that out, but it would be this thing. It would clip to the arm. I have these ideas, but whatever." I just falling like a lead balloon. The moderator says, "Why don't you tell them about this other thing you're working on?" I was like, "Oh, I don't know. Okay."
[Dr. Brian Hartley]
I love it.
[Dr. Alex Langerman]
There's this app that basically helps the OR become more efficient, save money. Everybody sat forward and I was like, "Oh, okay." I talked and told them more about it. Jen came up to me afterwards as well as another Booth student. We talked and said, "Well, maybe you guys can help me a little bit, and I'll pitch to this innovation fund." I did, and I pitched this very big vision idea of how can we find a way to put something in the operating room that will cull data about how to make it better? Ultimately, that was the biggest problem that you face when you're trying to make the OR better. It's very hard to collect data.
I had this idea of a playbook that would help surgical teams, but in the process of helping the teams, it would generate data about what they were doing that could then be used to have more large-scale interventions, have insight into the operating room, forecast surgical times, that kind of thing. That was the big vision. I remember I put up this slide of the Google homepage that shows just the entry box. I talked about how Google never asks you for anything. It just offers you answers, but the mere act of asking for things and what you do with that information has built all of their other services. It's not a have to. Google's a get to. They're providing a service.
I said that's what I want to create for the operating room. I have to say, I didn't actually succeed in that.
[Dr. Brian Hartley]
Well, that's how it works.
[Dr. Alex Langerman]
Right. Yes, but that's where we were ultimately going from. That's the idea that we sold, and we got-- and also, and who knows, I'd read that specific numbers were good, so I asked for like $63,785 or something very specific and I [crosstalk]
[Dr. Brian Hartley]
I've learned that too. I don't know why. I've learned that same thing too. You need down to dollars and the people are like, "Oh, you must have calculated this out."
[Dr. Alex Langerman]
Admittedly I did, but I didn't leave a lot of buffer in. Then we took that seed fund and at the time, one of the groups of people I've been bringing into the OR, this is all connected here, were students from the Illinois Institute of Technology Institute of Design, it's a leading design school, to rethink the operating room. We did some fun projects together. There's some stuff online about redesigning the operating room that they produced as a result of those collaborations.
Through them, I got connected with an interaction designer who had a consulting company and he basically, as a favor, took a decent-sized chunk of that initial seed funding and completely designed the app to our specifications. Created a logo for it, created a working prototype of the app that we could use to test it. That's how we ended up creating the app. That's how we ended up being able to use it. It was something where it was an open framework that we could go in and modify ourselves. He did a ton of work for us and it was admittedly an MVP, no question, but it had a lot of functionality for us to be able to modify it over time based on how people were interacting with it. That's how we started testing it in the operating rooms.
[Dr. Brian Hartley]
Wow.
[Dr. Alex Langerman]
Then how did we become a company? There was a competition, the New Venture Challenge, and to enter the New Venture Challenge, which Jen Fried was our lead for it, she'd made my co-founder, you have to start a company. She had a lawyer that she knew, she had come from the VC world before going to business school, she had a lawyer she had worked with and he agreed to provide us some initial services for equity and promises for future work, and he was a very experienced entrepreneurship lawyer and we started signing some documents. I remember my wife saying, "Wait, did you just start a company without talking to me about it?"
[Dr. Brian Hartley]
You incorporated, yes.
[Dr. Alex Langerman]
Yes, I was like, "Oh, I mean just for this company," ah, whatever. [crosstalk]
[Dr. Brian Hartley]
Yes, it's like an SBIR. "I've got to do it.", it's just something you've got to do. You don't realize how it's psychologically, it matters.
[Dr. Alex Langerman]
It matters.
(4) Balancing Academia and Entrepreneurship in Healthcare Innovation
[Dr. Brian Hartley]
I don't know, to your identity, like you said, it's going back to the very beginning that, oh yes, you downplayed it, but you became an entrepreneur at that point, right?
[Dr. Alex Langerman]
[laughs] We did. The thing that was honestly so interesting and I hope this will help some folks is that once you make that jump to being an entrepreneur, your relationship with your institution can change overnight. Where I was a researcher who could have my own IRBs and be the PI and investigate, and I didn't realize this would happen, but suddenly the IRB is like, "Well, wait, you have equity stake in this thing? Well, you can no longer oversee any research." It's an obvious now, if you look into it, but at the time, that came as a surprise and it became very difficult to continue to do the research on the app internally without a whole bunch of red tape, paperwork, and expense. Although I guess I wouldn't change things because things worked out okay, but it's taken longer to make the jump. I wish I could have been able to because I think I would have made a better product earlier if I had more time to tinker with it rather than saying, "We have a product.", like, "Let's get it out there."
[Dr. Brian Hartley]
Yes, I've seen that. I saw that at Stanford so many times. The advice we would get is if you can stay under the umbrella of a research project for longer using whatever internal funds or spark funds or anything, seed funds from the university, that is the way to do it because you're always, what I found is no product is perfect when you first come up with it, right? It always needs to be iterated and changed. The longer you can do that, the more you can stretch that out without having to raise external capital. That's when things get tricky when you raise external capital. A lot of institutions will say you got to get out. The better sometimes. Now there's a flip side to that because it can slow you down too. If you get stuck in the research washer, it can be very easy for momentum to take over and entropy and then you stay in the research land. It's a balance, but you're totally right. If you can stay in a little bit longer, you can squeeze a little bit more juice out of the research title, so to speak.
[Dr. Alex Langerman]
Yes, I'd be free to sort of fail a little bit.
[Dr. Brian Hartley]
Without having investors that are in on it.
[Dr. Alex Langerman]
Right, or a runway that you're running down. [laughs]
[Dr. Brian Hartley]
Yes, exactly.
[Dr. Alex Langerman]
I mean it's a scary time. I do think back to even the initial days of the lab, which was called the Operative Performance Research Institute. Grand Ole Opry here in Nashville, I called it the brand new Opry, O-P-R-I, in Chicago. Our lab, a lot of it was, I had no grant deadline. I'd been internally funded to spend some time in this. I think they gave me, three or four years, right, to work on it and to start to show some benefit. Well before that, I think one of our biggest projects saved $650,000 of annual operating expenses just by improving preference cards and other little tiny interventions that just added up over case, over case, over case.
[Dr. Brian Hartley]
What's a, you mentioned a preference card to say some of these things?
[Dr. Alex Langerman]
Yes, oh, sorry. Yes, thank you. Basically what we did was to get surgeons together to say, "Okay, look, there are seven different devices that you can use to perform this procedure." Surgeon A uses this device that costs $87 and Surgeon B uses this device that costs $380. Is there a way for us to meet in the middle or move down to Surgeon A, it's costs and there's some competition that you invoke between surgeons. A lot of surgeons say, "Well, I use this because this is what I trained on." This is surgeon says, "Well, I can show you how to use this.", it's very similar, and the institution has a deal on this. We get preferential pricing or whatever the situation is. Just beginning to say, "Okay, if there's a really good clinical indication for this device to be there, that makes sense." Perhaps if it's a preference item that is just sort of a whim or a comfort level that could be taught, educated through, then perhaps there's a way to save costs. We just started cutting high-cost items. We started cutting things that were not, that were open, but unused. That ended up causing that cost savings that ultimately that was the idea behind Explorer, the app, was to do that on an institution-wide level.
(5) Lessons from the Evolution of Explorer Surgical
[Dr. Brian Hartley]
Can you tell us a little bit about what is the value proposition exactly for Explorer?
[Dr. Alex Langerman]
What was the value proposition when we started the company versus what was the value proposition when we sold?
[Dr. Brian Hartley]
Yes, absolutely, 100%, that's how it works, yes.
[Dr. Alex Langerman]
I think that's the huge lesson, right? Is that this baby that you birth out into the world ends up growing on its own if you're paying attention to the market and becomes something not what you thought originally. The idea behind Explorer originally, and this is something that I still think there's a need, and honestly, it's something I'm currently working on at Vanderbilt, is a way to minimize the waste that occurs in the operating room. Simply put, making sure that the tools that you need are delivered so that there's not time wasted trying to find the tools that you need. That the tools that you don't need are not delivered or not opened at least. The tools that you might need are held in waiting if and when you need them. Basically getting the information that's stored in the surgeon's brain about how they know they're going to do something and the information that's stored in the brains of the nurses that are used to working on particular cases and in codifying it in a way that can be available to anybody.
This is particularly important now in a world of extreme use of traveling nurses, where you have nurses you've never worked with and have maybe new to the institution joining your team. You can't expect them to know-- They know how to pass you stuff. They know how to give you what you asked for, which is great, but they don't anticipate and they don't know what might not be needed or what special item might be needed. We got to find a way to provide that information that is scalable. The problem was with the original idea was it required a fair amount of interaction to use the app in the operating room. It required a lot of work to create the modules that had the surgeon's preferences in it. It was like a lot of handwork to do it.
[Dr. Brian Hartley]
Was there any observation or are you using a camera to do any of this? Is this purely like everybody needs to be entering information? Once that information is there, the system runs itself, so to speak?
[Dr. Alex Langerman]
Exactly. It was more of that. We weren't automating any kind yet. We thought we'd get there, but we were more like hand-doing it. In the operating room, we basically have a step-by-step guide to the procedure based on the tools, tasks, safety tips for given questions of procedure. There was a lot of bells and whistles we built in that I think were great, but didn't necessarily convince people to buy it. What we found was that we had a lot of trouble convincing hospitals to see the problem. You and I, in preparation for this podcast, we're talking about an interview that Jen gave where she talked about a chief of surgery she was talking to who said, "You know, these problems don't happen in RORs." She said, "No, they happen in all the hours that aren't yours because you're the chief."
In fact, that turned out to be true. He became an investor in the company and we had surgeons who were sought immediately. They're like, "This needs to happen. We want to invest." That was initial funding, but we had so much trouble getting hospitals to want to buy it. That's where we were failing. It was just not going to be viable because no one wanted to pay for it. The work it would take to onboard a whole team, to use the new device to input all of their data in. We had not found ways to scale that efficiently. That's when Jen, with the team that she built, had the insight of looking at vendors, suppliers, people who were making devices. For them, it was a different value proposition because they were saying, "Okay, for us, we don't care about waste or all the other parts of our procedure, but for our device, we want the person we're teaching to use our pacemaker to implant it the same way that it was designed to be implanted."
We want to be able to track how well they're doing in the case. We want to train them on it and have them bring this protocol to their team. Their team's all on the same page and that will improve the device outcomes. It's a great use for a playbook. That became our customer were these manufacturers, because they also could say, "Well, we can support the cost of the tablet devices that you run your app on. We can build the modules because we're going to provide the information on what steps and tools and on our device that are needed. It simplified the module creation.
[Dr. Brian Hartley]
With this, for example, would this be like, you've got a pacemaker from a certain company A, and then you would be able to pull up this module and it would just say, "Here are the steps involved in the procedure and here are some of the equipment that might be needed. Here's some that you keep in waiting.", that type of stuff or--?
[Dr. Alex Langerman]
That's exactly right. That's exactly right. It also saved their reps time because what's the usual protocol is you just call the rep in to be like, "Okay, now remember, like remind me how do you, whatever. Then on top of it, they also didn't need their reps to necessarily be monitoring it because the app could be used to collect certain data points on confirming that you used a particular setting or implanted the lead in a particular place or whatever your device called for. Then they began to say, "Well, this repless function, it's nice. I wonder if we can create a remote capability so the rep can just Zoom into the operating, literally--
[Dr. Brian Hartley]
In case there's an issue, yes.
[Dr. Alex Langerman]
That's because, and I say literally Zoom because we wrapped our app around zoom and that was in 2019. Come 2020 when suddenly no one could go to the OR unless you were the surgeon or the patient or the anesthesiologist. This became a really valuable tool. I want to give all the credit that's due to Jen for creating the amazing team that could pivot and provide this. I'm proud of the work that I did to come up with this idea that ultimately morphed into this other idea.
[Dr. Brian Hartley]
Yes. A hundred percent. It's the fire. It's this basically like the little spark that gets the fire going and then you've got a little fire and then, it turns into a raging fire at some point.
[Dr. Alex Langerman]
The thing is that like, what do you point to is like, what was the big success of the company? It was the pandemic.
[Dr. Brian Hartley]
Yes.
[Dr. Alex Langerman]
It was the sudden urgent need for this that got companies really excited.
[Dr. Brian Hartley]
I've heard that story again and again. A good buddy of mine had a telemedicine company out in California and they were struggling for a while. Struggling to raise funds, get out of series A land. Then when the pandemic hit, they exploded, absolutely exploded. He says the exact same thing.
[Dr. Alex Langerman]
We couldn't have done it without Jen and her team creating the environment that could respond to that. Also, I should not talk about Explorer without talking about Eugene Fine, who was our CTO that we hired very early on. He was remarkable, remarkable human being and extremely good at what he did. He was able to make those pivots quickly. Rob Steinman, who is one of our senior folks under Jen really helped lead that team too. They were, they were all crucial. I was proud to be, I was proud to be on the team.
[Dr. Brian Hartley]
That's incredible.
[Dr. Alex Langerman]
I want to say, I think for the physicians out there that might be thinking about being entrepreneurs, I'm not saying you can't run a company because you can, but that is its own skillset. That's very different from our skillset. Sometimes having, recognizing that is as much the success of a company as a great idea or a great product. That you need to go into this with humility and recognize that you don't know and seek out mentors in business who can help you train you up so that you can speak the language and find partners that can help handle that aspect of, the necessary aspect of an entrepreneurial endeavor.
[Dr. Brian Hartley]
Yes, I totally agree. I think often the physician or the clinical person, nurse, staff, whoever, that is the initial seed for an idea, often we're really good at finding clinical problems. That's our strength is finding areas where there might be inefficiencies or as you say, waste or complications. We're really good at finding that and describing what that problem is. Once you quarterback that and you've whittled it down, you've got some initial ideas on maybe a way to solve it, it's so important to bring in somebody who understands, not just the technical side, of course, for whatever your solution is, but understands the value side and how do you drive true value? Usually, it's a business person who knows how to do that. It's often not us, but knows how to find that value that can be hidden, that can be hidden and needs to be unlocked.
In your case, it sounds like, well, the value that's going to improve both, patient outcomes is codifying steps to a procedure, making sure everybody's on the same page. The value was hidden with the medical device companies, right? Also, you're improving patient care by making sure these steps are all done in a standardized way. Those business people can be huge. I don't think it can be underestimated or understated how important having business people at least as mentors early on can be to help you find that value when you're primarily a clinician.
[Dr. Alex Langerman]
Early on, when I was the one pitching Explorer, right, when we're doing these seed funds and innovation funds and competitions. It made a lot of sense for a surgeon to be standing up there being like, "This is a problem that I see every day in my own OR. This is why we're solving that. This, here's all the data behind it. This is why it's a good idea." People were like, "Yes. yes, this is, this is something worth giving, some pocket change to help build out." This was also how we wrote the STTR. We did an STTR through the National Science Foundation. That was a grant mechanism, non-diluted funding, which was great. Driving those, but then Jen had something like over a hundred investor calls before she found someone to really invest in the company. That is, and she's speaking, she's speaking the language of-
[Dr. Brian Hartley]
She knows exactly what to say.
[Dr. Alex Langerman]
It can make you more than your money back. I can turn this into a viable entity that produces a profit, a return on investment, not just something that would be great for the world, not that that's not important. That's not that that doesn't motivate people like Jen who want to change the world in with their skillset. You also have to speak the language of the investors to be like, "This is a safe investment. This is an investment where you will get your money back. We will make you money." It just turns out she was right.
[Dr. Brian Hartley]
Yes, exactly.
[Dr. Alex Langerman]
That's, I give her, I give her, I gave her tons of credit for that.
[Dr. Brian Hartley]
That is, that's incredible. I think that's a really good, really good point. I think it's worth mentioning that it takes a long time to raise funding and even somebody with such great experience and business, et cetera, speaking the right language, took a hundred, a hundred calls to raise that funding. That's how it works. You honestly, you have to flip the script. Instead of saying, "Oh my gosh, I can't believe I just wasted my time on a hundred calls. It's not that." You have to change your brain to think, "Not only did I do a hundred calls and every single call I took, my pitch got better, my messaging got tighter. People started asking me the right questions that made me think of how I can improve the value proposition."
[Dr. Alex Langerman]
I learned something.
[Dr. Brian Hartley]
Yes. I learned something. Exactly. You learned something that made you just tighter and stronger, it's like the diamond formed under pressure and that's exactly what it takes to form that. Not only that, let's say she had gone to a hundred and a hundred and one calls. At some point, a no is a good thing because it's either going to tell you, maybe we don't have the right idea. Maybe we need to change or you're going to get to funding. No matter what, you're making progress with every single phone call, no matter what. At least that's the way I look at it. Otherwise, I don't think I'd do, I'd do it either.
[Dr. Alex Langerman]
Alex Penland who runs the, or ran, I'm not sure if he still runs the idea lab at NMIT, wrote this book called Social Physics, which is, I highly recommend, really neat book. One of the concepts he talks about in there is this concept of idea harvesting where you're constantly pitching your ideas to other people by talking about what you're interested in, and what you're working on. It's not a pitch so much as just a conversation, right? You're seeing what sticks. When you talk about something you think is important, people bounce back things to you that refine that idea over time. That was the term he uses is idea harvesting. I think that's very much what you're describing with these, with these calls. It sort of tests it against all these other opinions. It also, I think this really reinforces something that I've seen talked about in the entrepreneurship community and also seen it play out in both directions. That some people try to hold on, they think their idea is too good. They don't want to talk about it.
[Dr. Brian Hartley]
Oh, God.
[Dr. Alex Langerman]
It's technically, it's true. If you had a really great idea and you happen to talk to somebody who could actually execute it on immediately, like you have a, you suddenly come up with this idea of a different way to wrist a surgical instrument. You happen to be meeting with someone from Intuitive, not under an NDA. You're like, "Hey, what if you did it this way?" They could maybe execute on your idea. That that's possible, right?
[Dr. Brian Hartley]
Even then it's not likely because they're so busy with what they're doing.
[Dr. Alex Langerman]
That's right. That's right.
[Dr. Brian Hartley]
You got to think entropy with everybody. Everybody's got their own problems and issues they have to deal with, but go ahead.
[Dr. Alex Langerman]
There's, well, yes, exactly. There's unicorn events aside, right? The more you talk about the idea, the better it will get. It lives in the world. It does not live in your head. I've got, I've changed the way I think about my "IP", in air quotes, of the ideas I have is I want to talk about them. I want, I'm careful about not publishing things that might be patentable without investigating the patent. That is something that's important for people to remember. In the absence of creating a public disclosure of an invention, talking to colleagues about the problems that you're facing or trying to solve, what their pain points are, ideas that you might have and see, how they respond to those. Those are really important conversations for refining an idea that you have that might someday turn into something.
[Dr. Brian Hartley]
Having your idea stolen is so rare. It's just, we raise it up and sound the sirens whenever that does happen. Everybody hears it, right? In reality, good luck trying to go-- Take your idea that you think is so valuable, see if you can give it away, like go try to give it to somebody and be like, "I will give you this idea." Good luck with that. That will not happen. I'm telling you, because you don't realize the amount of work it's going to take to get it to a full product is outside of most people's desire.
[Dr. Alex Langerman]
Seven years later. No they have a viable product. You're like, okay.
[Dr. Brian Hartley]
Nobody's going to steal your idea. Nobody's going to steal your idea, okay? It is much more likely you will fail by not talking to people than somebody steals your idea.
[Dr. Alex Langerman]
Yes. Absolutely.
(6) Overall Lessons in Medical Innovation
[Dr. Brian Hartley]
Thank you so much, Alex. That was incredible. Right now I'm going to run through a quick summary of just some ideas I jotted down while we were chatting. Number one, this was a theme throughout. Mentors are so important. Your initial mentor at Howard Hughes really honed your integrity, it sounded like, which was really important with your OR device. Your surgeon mentors who helped you out after your clinical trial didn't turn out the way you thought. All the other surgeons who proposed that you should make a lab to study the OR. All of this is foundational in shaping your career and the successes you've had. It can do the same for everybody.
[Dr. Alex Langerman]
I'd like to just add to that just one thing, which is mentors can also be people who are younger and less experienced than you. That was these fresh eyes that I consider. I consider Emily Stockard a mentor through and through because she taught me to think differently and even to this day, I have one of our wonderful Vanderbilt residences on my mentorship committee because she's a really interesting thinker and she knows things I don't. She also has a perspective as me as an educator and as an attending from the residence point of view that allows her to have different insights in how I could improve my career. Again, I think having mentors from different fields and from above and below you and next door are important.
[Dr. Brian Hartley]
That's a really good point. That's awesome. Thank you for saying that. Next, clinical needs-based innovation. I think this is a theme also throughout. You went to look for problems, right? You were saying, where's the inefficiency? You even toured the country to see how other surgeons handled the OR. This is basically a needs finding from Stanford Biodesign and how important it is to make sure that you have a need there, right? That there's actually a problem that needs to be solved. You did the work. I think it worked out very well. You don't know where you're, this is another point. You don't know where this product or idea solution is going to go. You have no idea. All is you've got a problem and a problem area and you're learning as much as you can about it. You've got to trust that down that road, you're going to start getting feedback that's going to point your vision in the right direction. Because your vision that you started out with was not the vision that you ended with, right? That's hugely, hugely important to understand is that this road is winding. The more you follow it and be open to things, the better off you're going to be.
[Dr. Alex Langerman]
Have fun with it while you do it.
[Dr. Brian Hartley]
100%.
[Dr. Alex Langerman]
Would you do it again? It's funny. I used to joke that I wasn't going to start another company until the first one sold. [laughs] [crosstalk]
[Dr. Brian Hartley]
Oh my God.
[Dr. Alex Langerman]
Then-
[Dr. Brian Hartley]
Look at you.
[Dr. Alex Langerman]
Yes, right, right. I don't know if I would necessarily pick that path. I'd say what's happened, what's changed is that I now can see how that path works, how that path could work, and where there might be other alternative paths that also follow a commercialization pathway, whether it's licensing a product, intrapreneurship where you're starting programs internally and maybe building it out and then letting the institution take it from there. I'm experimenting with those models right now. I certainly, if I had a thing, I wouldn't be opposed to starting another company, but I think I'd go into it with eyes much more wide open about the commitment it requires, which is massive, and honestly overwhelming to be a surgeon and try to even have a second job, and be a physician. I know you, Ryan, appreciate that as much as anyone, that it's hard to have a day job and a night job.
[Dr. Brian Hartley]
And a family.
[Dr. Alex Langerman]
Yes, and a family, right? Give it your all. That was a lot of stress in our, in my marriage, and my amazing wife, Charlotte, stood with me and let me pursue this crazy dream. I think I would also approach the ask that I'd be making of my family a lot differently now that I know what it would entail. I think that also gives you some pause, when you think about, "Should I do this or maybe there's, maybe someone else is better cut out for the day-to-day of a startup and I can just be here on the side helping out.", and that might be attractive.
[Dr. Brian Hartley]
You can be an idea generator, right? You can be a guide, you can be an advisor, you can be any number of things that don't involve the day-to-day that is actually mountains of pressure built upon you. I love that. It's really important to bring that in, that this is tough to be a physician and an entrepreneur, and especially if you have a family too, the stress is out of this world. That's great. Really important to mention. Then you mentioned also, I really liked the questioning mind versus the hierarchical mind with Emily using the fresh eyes. That's huge. Always be open to these things and always ask questions. Try to bring in your fresh eyes if you can at every point because you'll see things that you didn't think about when you're in your training. Next is, I love the idea of chance encounters and co-localization and serendipity, increasing your luck surface area. I think that's throughout this, your career. I didn't coin increasing your luck surface area. I saw that on Twitter, one of these guys said it, but it's a beautiful thing.
[Dr. Alex Langerman]
I'm taking it. I'm keeping it. [laughs]
[Dr. Brian Hartley]
Take it. Do it, do it, do it. There's a guy named Sahil Bloom who said that.
[Dr. Alex Langerman]
I follow him. Yes, he's great, he's great.
[Dr. Brian Hartley]
He's awesome. Yes, he's basically, you went around to each surgeon's department, you just listened to what they said and that leads to chance encounters. The IT gentleman, your Chris Radel, connected you with the innovation fund. That's increasing your luck surface area. You said, "I want to build a website.", but you're also open to other things. That's huge. I think I see that throughout. Your initial vision will change. I know mentioned that before, but it's so important. I think just having a vision is the key here. It is so important to start with a vision, whether it's right, wrong, doesn't matter. You have to have a vision that will attract people to your team. You had a vision for improving waste and inefficiency in the OR, that attracted Jen and others.
They brought in their own version to it and dove into value, and how do you drive value? Then, you're off to the races with that. Having an initial vision is critical. a lot of people take that for granted, but the second you started talking about waste and inefficiency, you were building a vision. That attracted people because they thought they could drive value for investors and patients and founders as well. Once an entrepreneur, your relationship with your institution can change. You mentioned this. Consider taking longer maybe to make the jump out of the research because you're protected there. You can iterate your product longer, work out the kinks, and before you're ready to go out and really be beholden to your investors and milestones and everything else.
[Dr. Alex Langerman]
Just to respond to that, I think that, particularly remembering that for a physician, clinician, entrepreneurs, this is your comfort zone, right? We've been trained in research. We've been trained to do clinical, hopefully, right?
[Dr. Brian Hartley]
Yes.
[Dr. Alex Langerman]
This is a safe space for us in a way that if you don't have the experience in entrepreneurship, in the business world, not that you can't build that experience, but before leaping into that with no experience and then trying to manage things, which is ultimately what we ended up doing because of the, that competition we entered that required a business.
[Dr. Brian Hartley]
Then once you started a business, that starts the wheels rolling in the university's eyes.
[Dr. Alex Langerman]
Yes, it does.
[Dr. Brian Hartley]
Totally agree. That's, it's important to know. You know, it's a balance. You don't want to take too long, okay? You don't want to take too long because then you can entropy or inertia can set in and you just keep going in the same direction. The next thing I love is the fact that Jim had to go do a hundred calls to raise funding. It takes time, folks. It doesn't matter how good your idea is, but don't look at that time spent as wasted time. You are stress-testing your ideas. You are refining them. My pitches for Palmyra got so much better over time because people would ask hard questions that I'd be like, "Oh, I don't-- Crap, I don't know that." You need to go and figure it out so that the next time somebody's going to ask you that question or they're going to ask you, "How are you going to make money? How are you going to make money? Who's going to pay you for this?" You got to answer those questions.
I loved your idea, the social physics book, Idea Harvesting. You're basically, I see it almost as the way AI works today, right? AI is not some magical thing. It's basically like, it just, you get, it gets feedback. It tries something, it gets feedback. It tries something, it gets feedback based on rules. That's what this is. It's basically like the more you put an idea out there, you stress test it, you get feedback, you change it, it gets better, you change it, it gets better. By the end, the idea you have may be unrecognizable to what you started with and be infinitely more valuable because you got that feedback, which is a lot like AI. Then finally share your idea. I think, don't be afraid that somebody's going to steal it. Make sure you file your IP, right?
Protect yourself. Even if the back of the napkin, file your provisional patent, it's $140. Don't give public disclosures, but always be asking people. Don't say, "Oh, I can't, that's confidential. I can't talk about that." If you're a physician and you're saying things like that, the chance, you've just raised your chances of failure probably 10X. You've got to be out there sharing and be like, "Is this a good idea? Is, what do you think about this? This?" That's how you're going to find out if really there's something there. You're greatly increasing your chance also for that luck surface area that somebody's going to say, "You know what? I know somebody who works on, have you talked to so-and-so?"
[Dr. Alex Langerman]
Yes, I mean, you got to talk to this person. It'll be your own institution, right? You'll talk to somebody--
[Dr. Brian Hartley]
You won't even know.
[Dr. Alex Langerman]
Yes, at some conference across the country, and they'll be like, "Oh, do you know so-and-so?"
[Dr. Brian Hartley]
Like, "Who?"
[Dr. Alex Langerman]
"At Vanderbilt." I'm like, "No, I don't. Tell me more." In fact, maybe the most important thing is meeting people. Being that person is a great thing to do for others is being the connector. I think it's beneficial. The more you're in the world, you do it. Also getting to know people who are our connectors and have a view well beyond your own in a different sphere where they can begin to point you in directions you might not have thought of otherwise. Very important.
[Dr. Brian Hartley]
Oh, I love that. I love that view beyond your own because that's exactly what they do. That's exactly what they do, those connectors. That's fantastic. You also recommended the book, Social Physics with Idea Harvesting. I'm going to go read that now. That was awesome, Alex. I had such a blast. I really appreciate you coming on the show and sharing all of your insights. I think there's a lot to learn here.
[Dr. Alex Langerman]
Thanks, Brian. It was a treat.
Podcast Contributors
Cite This Podcast
BackTable, LLC (Producer). (2023, April 25). Ep. 106 – Operating Room Innovation: the ExplORer Surgical Story [Audio podcast]. Retrieved from https://www.backtable.com
Disclaimer: The Materials available on BackTable.com are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.









