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BackTable / VI / Podcast / Episode #129

OBL / ASC Business Pearls

with Dr. Jim Melton

We talk with Vascular Surgeon Jim Melton and Interventional Radiologist Blake Parsons about several key pieces to success in the Outpatient (OBL/ASC) setting, including partnerships, staffing, and case selection.

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OBL / ASC Business Pearls with Dr. Jim Melton on the BackTable VI Podcast)
Ep 129 OBL / ASC Business Pearls with Dr. Jim Melton
00:00 / 01:04

BackTable, LLC (Producer). (2021, June 2). Ep. 129 – OBL / ASC Business Pearls [Audio podcast]. Retrieved from

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Podcast Contributors

Dr. Jim Melton discusses OBL / ASC Business Pearls on the BackTable 129 Podcast

Dr. Jim Melton

Dr. Jim Melton is a practicing Vascular Surgery Specialist in Oklahoma City.

Dr. Blake Parsons discusses OBL / ASC Business Pearls on the BackTable 129 Podcast

Dr. Blake Parsons

Dr. Blake Parsons is a practicing Interventional Radiologist in Oklahoma City.

Dr. Aaron Fritts discusses OBL / ASC Business Pearls on the BackTable 129 Podcast

Dr. Aaron Fritts

Dr. Aaron Fritts is a Co-Founder of BackTable and a practicing interventional radiologist in Dallas, Texas.

Show Notes

In this episode, vascular surgeon Dr. Jim Melton and interventional radiologist Dr. Blake Parsons join our host Dr. Aaron Fritts to discuss how they set up the vision and structure of their Outpatient-Based Lab/Ambulatory Surgery Center (OBL/ASC).

Dr. Melton begins by describing how he saw a need to make the surgery experience more patient-centered, which ultimately led him to co-found CardioVascular Health Clinic in 2015. He highlights the importance of staffing his clinic with talented individuals and strategies for retaining talent. Dr. Melton also describes how the practice navigates partnerships, pay structures, and expenses.

Dr. Parsons shares his advice for marketing OBLs to referring physicians. This includes staying in touch with local providers, keeping them updated on their patients, and hosting educational events. He also covers their clinic’s process of updating and changing technology, which involves team meetings and potential vendor negotiation. Additionally, we cover virtual strategies for communicating with sales representatives during the COVID era.

Overall, the doctors emphasize that the OBL path is risky, but it can turn out to be very rewarding for both patients and providers.


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CardioVascular Health Clinic Twitter- @CVHealthClinic
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Disclaimer: The Materials available on are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.

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Learn about Ambulatory Surgical Center (ASC) on BackTable VI
Learn about Office-Based Lab (OBL) on BackTable VI

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