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BackTable / ENT / Podcast / Episode #24

Navigating the Hype

with Dr. Nina Shapiro

We talk with Dr. Nina Shapiro about the importance of effective communication of medical information to patients, and helping them avoid bad medical advice. She is author of the book "Hype: A Doctor's Guide to Medical Myths, Exaggerated Claims, and Bad Advice - How to Tell What's Real and What's Not".

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Navigating the Hype with Dr. Nina Shapiro on the BackTable ENT Podcast)
Ep 24 Navigating the Hype with Dr. Nina Shapiro
00:00 / 01:04

BackTable, LLC (Producer). (2021, June 8). Ep. 24 – Navigating the Hype [Audio podcast]. Retrieved from

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Podcast Contributors

Dr. Nina Shapiro discusses Navigating the Hype on the BackTable 24 Podcast

Dr. Nina Shapiro

Dr. Nina Shapiro is a Professor in the Department of Head and Neck Surgery at David Geffen School of Medicine at UCLA.

Dr. Gopi Shah discusses Navigating the Hype on the BackTable 24 Podcast

Dr. Gopi Shah

Dr. Gopi Shah is a practicing ENT at UT Southwestern Medical Center in Dallas, TX.

Dr. Ashley Agan discusses Navigating the Hype on the BackTable 24 Podcast

Dr. Ashley Agan

Dr. Ashley Agan is a practicing ENT and assistant professor at UT Southwestern Medical Center in Dallas, TX.


In this episode, pediatric otolaryngologist and author Dr. Nina Shapiro joins Dr. Gopi Shah and Dr. Ashley Agan to discuss writing for non-medical audiences, addressing health misinformation, and overcoming our own physician biases.

Dr. Shapiro discusses her journey towards authorship. As her children entered school, she had begun communicating information about common ENT issues to other parents. This passion evolved into writing op-eds, blog articles, and eventually, books. Her audiences are both medical and non-medical, and she discusses the differences in writing for each type.

We talk about concepts from her newest book, “Hype,” which aims to address popular health concerns, de-bunk media myths, and encourage readers to be intelligent consumers of health information and products. We dive into “The Curse of the Original Belief,” the idea that we are biased towards seeking out new information that confirms what we already believe.

Dr. Shapiro offers guidance for physicians when they converse with patients who have been misinformed by Internet sources. Her overall strategy is to listen to patients’ fears, be patient, and follow up with them. Finally, she encourages all practitioners to keep an open mind and stay flexible, as new research can change long-standing beliefs and recommendations.


Dr. Shapiro’s website and books-

Dr. Shapiro’s Instagram, Twitter, and Facebook: @DrNinaShaprio

Disclaimer: The Materials available on are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.

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